‘Prepared to be hypnotised by the mesmerising vocals of Alice Jemima’
‘Jemima’s minimalist pop song writing has won over fans and critics alike.
THE LINE OF BEST FIT
‘Using a guitar and laptop to create her bewitching music, Devon singer Alice has the one-person-band feel of Jack Garret on stage.’ THE DAILY STAR.
‘It’s a summer-ready pop song with hand-claps and a whispery melody you won’t be able to shake.’ THE FADER
‘There’s no doubt much more to be revealed by this delightful young songwriter and that’s good to know, if like us, you’re keen on discovering more of her world.’ NOTION
‘You’re bound to be inundated with “next big thing” type acts gracing your screens, Alice Jemima will probably be part of that list but fortunately, she’s got the talent and a growing list of credentials worthy of being a “one to watch.’ THE 405
‘An adorable document from a promising newcomer.’ CLASH
When 22-year-old Alice Jemima was 14 and everyone else from her comprehensive school in Devon applied for work experience placements in retail or IT departments, Jemima followed her passion and got herself a ticket to Glastonbury instead. By this point Jemima had already taught herself the guitar and started writing fully fledged songs, but the hands-on experience of soaking up a music festival cemented a desire that had always been there. Inspired by poetic, emotionally-lead artists such as Corinne Bailey Rae and KT Tunstall, as well as the birth of her brother, Jemima had started working on her own songs at the age of 12, steadily turning her classical guitar training towards a more commercial style. Aware of what she wanted from a young age, a spell studying music at college didn’t work out because she didn’t want to be forced into the kind of musical style they had in mind. Jemima utilised her days recording as many songs as she could whilst honing her production skills – beginning to encase her mainly acoustic songs in a mesh of delicate beats and loops. Recording a host of songs in her bedroom on Garageband, and releasing a self-funded EP in 2012 to go along with the myriad Soundcloud uploads, Alice Jemima’s breakthrough arrived in 2014 when her sultry, enchanting cover of Blackstreet’s No Diggity suddenly blazed its way to nearly 3 million plays.
Jemima’s songs caught the attention of Radio 1 DJ and Bestival co-founder Rob da Bank, first leading to a session at Maida Vale, then seeing Alice Jemima sign to Sunday Best – da Bank’s independent record label. Quietly determined, naturally authentic and with a devastating turn of phrase, Jemima creates songs that speak of universal emotions but in a way that feels direct and personal. Behind it all is Alice Jemima herself, quietly creating these slow-burn songs that draw you in and lock you under their spell. Aware of what kind of artist she wants to be, there’s no pretence and no desire to give up control.
22nd Jul 2019
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